Vague websites, hidden menus, irrelevant photographs or great walls of text:
all these things are enough to turn away any visitor.
Don't get trapped in the 1990s with a “Welcome, visitors!”
text on your homepage or a message that says “Nice to see you”.
Content optimisation therefore plays an important part in the success of your website.
Not only do your visitors want to know what your website is all about; search engines do as well.
Think of keywords that are important in your field of expertise.
When writing copy, make sure these keywords are well integrated.
Summarise the essence of your homepage in more or less five lines,
and everybody will immediately understand what it is your company does.
Here it's crucial to consider your target audience.
Who visits your website?
Are they professionals or other potential customers?
Tailor your copy to your target audience.
If your keywords are on point, search engines will rank your website high in their list of search results.
After all, Google wants to give its users the best possible search results!
In short, you will be happy, and so will Google!
You want to find those potential customers and convince them.
We call this conversion.
Only one question remains: Do this yourself, or consult an expert.
iPower can assist you in both cases.
Optimising the content of a website is no easy task.
iPower has years of experience with all aspects of website content optimisation.
Do you enjoy writing content?
If so, iPower can help you with its SEO Page Optimiser.
This tool allows you to optimise your copy immediately so it meets Google’s expectations.
Or would you rather leave the content creation part to iPower?
iPower employs the services of experienced copywriters to obtain the highest possible optimisation scores.
This, combined with the external support of Keyboost, will help both potential customers and
search engines get the most out of your website.
Consult an expert.
Surf to www.ipower.eu