WEBVTT Kind: captions Language: nl 00:00:00.250 --> 00:00:06.090 If you are providing a product or a service, the most important thing is to make it easier 00:00:06.090 --> 00:00:08.710 for people to opt for your product or service. 00:00:08.710 --> 00:00:14.110 Your image is crucial in this, but so are practical considerations. 00:00:14.110 --> 00:00:19.470 Ease of use or ease of applying makes things even more attractive. 00:00:19.470 --> 00:00:24.450 The faster people can find what they are looking for, the higher they will rate your website 00:00:24.450 --> 00:00:27.470 and the more confidence they will have in your company. 00:00:27.470 --> 00:00:32.860 After all, if it takes forever to find your website, people will quickly lose interest. 00:00:32.860 --> 00:00:37.480 And as a company this is the last thing you could possibly want. 00:00:37.480 --> 00:00:40.960 User friendliness is therefore a key factor 00:00:40.969 --> 00:00:46.590 Search engines do not click away, but they do give slow websites a low score, relegating 00:00:46.590 --> 00:00:49.420 them to a lower position in searches. 00:00:49.620 --> 00:00:55.180 Therefore, make sure that your content is not too large in terms of file size and 00:00:55.180 --> 00:00:58.760 that everything runs smoothly on your website. 00:00:58.860 --> 00:01:02.220 Not only speed but also compatibility is important. 00:01:02.560 --> 00:01:06.160 All over the world, people are addicted to their smartphones. 00:01:06.160 --> 00:01:10.460 Does your website work on a smartphone as well as on a desktop? 00:01:10.460 --> 00:01:12.140 And what about a tablet? 00:01:12.140 --> 00:01:16.500 It should be possible to consult your website on any type of screen. 00:01:16.500 --> 00:01:22.300 Whether small or big, a website will not rank high in search engines if it is 00:01:22.460 --> 00:01:25.860 insufficiently compatible for use on a smartphone. 00:01:26.120 --> 00:01:30.180 And, last but not least, your website has to be secure. 00:01:30.180 --> 00:01:36.960 Browsers consider HTTPS websites as secure, and HTTP ones as insecure. 00:01:36.960 --> 00:01:42.740 So devote attention to your URL - after all, so does Google. 00:01:43.000 --> 00:01:48.939 The technical optimisation of a website encompasses many more aspects than the above; it is a 00:01:48.940 --> 00:01:51.060 very broad concept. 00:01:51.220 --> 00:01:57.260 iPower has years of experience with all aspects relating to the technical optimisation 00:01:57.260 --> 00:02:02.040 of a website, from domain name registration to hosting and development. 00:02:02.040 --> 00:02:04.260 Consult an expert. 00:02:04.260 --> 00:02:06.840 Surf to www.ipower.eu