Consider technical optimization from the very first design of your website
Content remains king, but technical optimization is also a must
It is no longer enough to have a website with quality content, you also need to invest in its technical qualities:
- no superfluous code
- always online
- loading speed
- with https:-protocol
- responsive – suited for all kinds of displays: PC, tablet, smartphone
It is necessary to take into account these technical parameters from the first steps in developing your new website, or in updating your existing website.
A quality CMS suited for both smartphones and large PC screens
Choose a quality CMS (content management system) such as WordPress and make sure your website is responsive. Also bear in mind the technical expectations of a current website.
Even better: contact iPower, together we will look at which type of website is ideal for you and guide you with the development.
Speed and mobile friendliness are important for both Google and human users
It is clear that search engines take into account the technical aspects of your website: Google positions non-mobile-friendly websites lower in the search results when a smartphone is being used. Browsers tag websites with the http:-protocol with an ‘insecure’ icon. And research shows that human users also find speed very important when consulting a website.
Google provides an online tool, Pagespeed Insights, to test the speed of your website.
iPower websites: super fast according to Google
Let’s look at the aspect of speed: Google has a good measuring tool: PageSpeed Insights. Just copy-paste a url from a page of one of our websites and look at the results.