No. 2 of 3 important tips: Create your website with your target audience in mind.
You know your customers and, therefore, your target audience. Imagine what appeals most to the people in your target audience. Content that is genuinely relevant will influence your visitors quicker and more profoundly. Visitors that have been influenced in an effective way, are more likely to become customers.
- Use the language of your target audience
- Commercial info for regular customers, technical info for professionals
- Also, search engines are an important member of your target audience!
If you opt for a website with general information for ordinary visitors and specific information for customers or staff, it is convenient to use a log-in and password. This enables you to distinguish between two different groups in your target audience.
Next blog post: the 3 most important tips – 3. the objectives