The content of your website: Vital information first
In school everybody learns to write texts in a certain way: an introduction
You want visitors to immediately find the right information. Web texts are rated higher by search engines such as Google, if there is relevant information in titles, subtitles and at the beginning of the text.
- Start on topic, position vital information at the beginning of the page, preferably even in titles and subtitles.
- If there is a conclusion to be mentioned, mention it straight away.
- Omit descriptions and elaborations.
Following blog post: the content of your website: meaningful text links