YOUR HOMEPAGE = YOUR BUSINESS CARD
Your homepage is mostly frequented by people who know your company by
name. They enter the domain directly into their browser. Other internet users will
reach your homepage through search engines, but will often end up on a different
page of your website, depending on the search query they use.
You have one chance at making a lasting impression, so make sure that your homepage is something worth looking at.
Only vital information
- A homepage points out what it is that your company does, but from the
point of view of your customers.
- It is a table of contents for your entire website.
- The text is concise, written from the visitor’s point of view. Always a good approach: listing your company’s strengths.
- The homepage is simple and, above all, does not contain an abundance of offers and promotions.
Next blog post: Your homepage: Checklist for your website