Companies are currently struggling, only those with an online presence are able to continue their activities. For 20 years, iPower has been helping companies to improve their visibility in and transition to the online world. In times of corona, it is a perfect moment for companies that can perform their activities online, to make the transition to the internet, or to finetune their internet activities.
Practical example: Azalea flower shop in Kapellen, Belgium:
For companies considered as non-essential, these are uncertain times, as is the case for Ellen Van Gheem, owner of Azalea flower shop in Kapellen, Belgium:
“Having to close the shop came as a shock. Although customers could already order online, the majority of my turnover came from physical purchases. Fortunately, a lot of people – current and new customers – found their way to my webshop. I now have more orders than ever before and I don’t have to be on the premises. In these uncertain times, for me, this is like a dream come true”.
How Azalea flower shop distinguishes itself:
Van Gheem: “The freshness of my floral arrangements is my main selling point. Every week I buy directly from the auction in the Netherlands, which is fortunately not in lockdown. That’s why my regular customers return, and I have every confidence that this will convince new customers to remain loyal. Naturally I strictly follow the delivery safety regulations. In a worst-case scenario, where the auction in the Netherlands has to close for a while, I know that I will have sufficient work after the crisis”.
Ellen uses Keyboost, an online service developed by iPower:
Van Gheem: “The reason people can easily find me on the internet, is that Azalea flower shop ranks high for important search terms in search engines such as Google. For example: ‘ordering flowers Kapellen, ‘flowers Kapellen’ and ‘flower shop Kapellen’. Keyboost has helped my website tremendously in getting higher rankings in the Google serps, for these and other search terms”.
Gregory Liénard of iPower: “A high-ranking position in search engines such as Google, for search terms that are key for your company, is necessary to attract customers. The majority of potential customers will not click on the lower results of the first page, and only a small percentage will click on the paid searches. Results that do not appear on the first page will hardly ever be clicked on. Keyboost gives your website a ‘boost’ in the serps. More than 98% of boosted websites have gone up in Google’s search results, 70% even to the first page.”
Test Keyboost one month for free with no obligations at https://keyboost.co.uk/corona (No credit card required)
This service will remain available until the forced closure of businesses stops and the economy recovers. Companies can then switch to a paid account, that goes without saying. Even if they choose not to, at least they will have benefited from the free period in limiting damage during the current economic decline. As an internet service company, iPower wants to contribute to keeping the economy going as much as possible.